Doctor of Leadership in Global Perspectives: Crafting Ministry in an Interconnected World

My New Guidebook

Written by: on September 13, 2018

How many times in your life have you seen a simple new invention that went viral and said, “Why didn’t I think of that?” The figit spinner—a stupid toy for people who do not know how to process their anxiety, which is a growing population in the States as technology continues to speed up the pace of life. Why didn’t I think of that?! Mod Pizza is another one. It’s like Chipotle but for pizza. Choose your ingredients and they throw it in the oven for a couple minutes. Why didn’t I think of that? I know the son of the guy who invented the Lock Box for real estate brokers. Darn it! Why didn’t I think of that? In ‘N Out Burger. Just one good burger on the menu and nothing else but the rare experience of quality service in the fast food industry. So simple and so successful. The list of “Why didn’t I think of that’s” goes on and on. Why? The irony is that while I have frequently asked the question, “Why didn’t I think of that?”, I have never taken the time to try to answer the question. Tina Seelig’s book, “Insight Out: Get Ideas Out of Your Head and Into the World” is essentially an answer to the question, “Why didn’t I think of that?” Seelig would say, “Because you did not take the time and intentionality to follow the Invention Cycle, while people like Jeff Bezos actually did (from distributing books in a garage to the largest retailer in the world), whether they realized it or not.”

The Invention Cycle is what Seelig understands to be the process by which inventors/innovators/entrepreneurs “get ideas out of [their] heads and into the world.” These four phases, according to Seelig, are 1. Imagination, 2. Creativity, 3. Innovation, and 4. Entrepreneurship. The “Imagination” phase is where people begin to imagine alternative solutions to the problems they are seeking to address. Imagination is the world of ideas and brainstorming. From the multitude of ideas comes the need for motivation and experimentation of some of these ideas. This is the “Creativity” phase, where ideas are tested. The third phase, “Innovation,” is where refinement of experimentation takes place. Innovation requires a sense of focus and the ability to reframe problems into new solutions. Out of this phase is the emergence of “Entrepreneurship” where, with persistence and inspiring others, action happens.

This is an important book for me as I begin my new work building a non-profit mission-oriented foundation that seeks to develop new programs that will help to forge pathways for children and youth in high risk situations to flourish in life. We have some funding, some relationships, a few skills and a lot of ideas. What kinds of programs should we create? How do we build something that is sustainable and transformational? How do we offer something unique and distinctive that will meet real needs and make a real difference, like Scott Harrison’s story of birthing Charity Water after his experience on the Mercy Ship. Right now, we are in the “Imagination” phase, throwing hundreds of ideas onto the wall, and a few gallons of anxiety about how to make any of them into reality. The temptation we face, born out of anxiety, is to start throwing programs together without moving intentionally through the Invention Cycle.

Our ideas are ranging from mentor programs for kids with incarcerated parents, to after-school programs, to a competitive soccer club for under-resourced families, to digital initiatives, to wilderness adventures for inner city youth, to trauma recovery and healing for surviving victims of sex trafficking, to a discipleship house for Westmont students, and on and on. The “Imagination” phase is exciting but also super scary because we know we need to put some of these ideas to action, which of course requires a willingness to fail.

I wonder if the willingness to fail is one of the primary qualities of successful entrepreneurs. Of course it is! Entrepreneurs are voyagers and explorers, and many of them are probably “7’s” on the Enneagram. As a strong 7 myself, my challenge is to move through Creativity to Innovation because I tend to live in the world of ideas. Everyday I have lots of new ideas, but I struggle to implement them. This is precisely why I need this book and hope that it will be helpful to me in this new venture my partner and I are starting. While I did not have time in one week to work through all the exercises at the end of each chapter, I see that the book will be helpful if I take it slow.

About the Author

Chris Pritchett

4 responses to “My New Guidebook”

  1. Dave Watermulder says:

    Hey Chris,
    Great post, especially how you applied it to your new phase of life ahead. The self-knowledge around being a “7”, full of ideas and enthusiasm, but needing the discipline and patterns to really make things go, is important. I see myself in your writing as well!
    Part of what you are describing reminds me of the “action/reflection model” of learning. It seems like Seelig is asking us not just to stay in our ideas/imaginations, but to take risks, try out experiments, and see what happens. At the same time, the error I usually make is just to jump into a bunch of action without real, meaningful reflection on it with others. It sounds like you are in a good new spot, and I’ll watch for what it brings to life!

  2. Kyle Chalko says:

    great application to your own ministry and life! why didnt I think to write like that! 😀

    I think that in todays world, Ideas are cheap. Implementation is everything.

    I remember a very similiar itteration of Mod Pizza being pitched by none other than, Kosmo Kramer from Seinfeld. https://www.google.com/search?q=kramer+wants+to+open+a+pizza+place&oq=kramer+wants+to+open+a+pizza+place&aqs=chrome..69i57j33.6073j0j7&sourceid=chrome&ie=UTF-8

    why did it take so long to actually come out? implementation is everything.

    Seelig’s process of getting your ideas is a great assistance to us who need to get our ideas successfully implemented.

  3. Dan Kreiss says:


    Perfect timing of this book with the transition you are going through in your ministry. You have recognized some key elements in the book that could/should be applied to your new context and also realized where you most frequently get ‘stuck’ personally, in the creation phase. I wonder what your thoughts are regarding how you hope to utilize the principles in this book to develop the non-profit you are now heading. Who are the people you have around you that can help you move from ‘creativity’ to ‘innovation’ and eventually ‘entrepreneurship’? What processes of brainstorming, development, implementation, and most importantly evaluation will you put in place to ensure that the work you end up doing is meeting the needs of the surrounding community?

  4. Trisha Welstad says:

    Chris, I am interested to hear more about your transition to Santa Monica and the development of the non-profit. I wonder if this will reshape any of your dissertation/artifact? I could see Seelig’s text being an excellent base for you and your team as you begin to develop your future organization. This could be some good team shaping stuff as well. I am curious how much of your organization is set up so far…do you know where you are beginning/do you have a place of orientation to move from? THat’s something Seelig did not talk much about but captured my attention as I wrote.

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