Consuming Religion
Introduction:
The relationship between religion and capitalism has been a subject of significant scholarly interest as researchers seek to understand how religious beliefs and practices intersect with economic and social systems. This blog will compare and contrast two important works that examine this relationship: “Consuming Religion” by Vincent J. Miller and Chapter 6 of “Evangelicalism and Capitalism” by Dr. Jason Clark. Both authors critically examine the impact of capitalist values on religious practices but approach the subject from different perspectives and focus on various aspects of religion. By comparing these works, we can gain a more comprehensive understanding of the ways in which religion and capitalism mutually shape each other.
Comparison of Themes and Perspectives:
In “Consuming Religion,” Vincent J. Miller examines the influence of consumer culture on religious practice and identity. He contends that the commodification of religious symbols and experiences has resulted in a superficial engagement with religion, where such symbols are “enthusiastically embraced but not put into practice” as they are thrust into a cultural marketplace. Miller’s work is firmly rooted in theoretical frameworks from cultural studies and sociology, drawing on the ideas of prominent thinkers such as Jean Baudrillard and Theodor Adorno. Through their concepts, he investigates the ways in which consumer culture has infiltrated religious life, ultimately transforming how individuals comprehend and connect with their faith.
In Chapter 6 of Jason Clark’s “Evangelicalism and Capitalism,” he explores the historical relationship between evangelicalism and capitalism. Clark examines how these seemingly disparate systems have mutually reinforced one another, tracing the evolution of evangelical thought and practice within the context of capitalism’s growth and consolidation. His analysis is rooted in historical and theological perspectives, incorporating the works of Max Weber and other scholars of religion and capitalism. Clark addresses the challenge faced by devout Christians in navigating a consumer-driven culture when he writes, “…we understand Christianity as neither renouncing the world nor succumbing to its relentless drive toward consumption.“
Despite their differing focuses, both works share an underlying concern with the consequences of the convergence between religious practices and capitalist values. Miller’s analysis of the commodification of religion echoes Clark’s exploration of the ways in which evangelicalism has adapted to and been shaped by capitalist structures. Both authors emphasize that this fusion has led to significant changes in the nature and depth of religious experiences, often resulting in the dilution of transformative religious potential.
Moreover, both Miller and Clark point to the critical role of media and communication technologies in facilitating the dissemination and consumption of religious products and ideas. They argue that these technologies have played a significant role in the transformation of religious experiences and the consolidation of religious authority within capitalist societies.
Implications, Shared Concerns, and Potential for Transformation:
Both Miller and Clark’s works have significant implications for understanding contemporary religious practices. They encourage readers to critically examine the ways in which religious symbols, rituals, and narratives have been commodified, reified, and fetishized. This raises questions about the potential for transformative religious experiences in a consumer-driven society.
Additionally, both authors express a shared concern with the rise of individualism in religious practice, which they see as a product of the convergence between religion and capitalism. Miller’s work suggests that consumer culture has led to a fragmented and personalized approach to religion, while Clark’s analysis highlights the prominence of individualistic themes within evangelical theology.
While both works primarily focus on the negative consequences of the fusion between religion and capitalism, they also hint at the potential for resistance and transformation within religious communities. Miller’s work raises the possibility that religious actors can actively resist, reinterpret, or subvert the processes of commodification and reification. Similarly, Clark’s historical analysis suggests that religious institutions and practices have only sometimes been seamlessly integrated with capitalist values, opening up the possibility for transformative religious experiences and social change.
Conclusion:
In conclusion, the comparison between “Consuming Religion” by Vincent J. Miller and Chapter 6 of “Evangelicalism and Capitalism” by Jason Clark reveals their implications for contemporary religious practice, their shared concern with individualism, and the potential for resistance and transformation within religious communities. Both works contribute to a richer understanding of the complex relationship between religion and capitalism, highlighting the ways in which the larger economic and social context shapes religious practices and beliefs. By examining these works together, we gain valuable insights into the various ways that religion and capitalism interact, as well as the challenges and opportunities they present for religious communities seeking to maintain their transformative potential in a consumer-driven society.
[1] Vincent J. Miller, Consuming Religion: Christian Faith and Practice in a Consumer Culture (Continuum, 2005), 28.
[2] Clark, Jason Paul, “Evangelicalism and Capitalism: A Reparative Account and Diagnosis of Pathogeneses in the Relationship” (2018). Faculty Publications – Portland Seminary. 132. https://digitalcommons.georgefox.edu/gfes/132. p. 202
2 responses to “Consuming Religion”
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Hi Daron, Thanks for your post. Wow, you did such a great job laying these works over each other and pulling out similarities and differences. Are you using part of this or all of this in your syntopical essay? Seems like you just wrote an amazing piece of that in your blog.
When we discussed these texts in class, you mentioned that there were some eye-openers for you in your own work. If you have time, could you share one of those? Thanks, Daron!
Daron, I loved how you summarized these books. At the end of your post you were discussing how there are potential opportunities between religion and consumerism. Do you have any ideas as to potential opportunities that would benefit the church and our those the church is trying to engage?