The School of Business’ Justine Haigh, associate professor of marketing, will present “Beyond corporate social responsibility: What about the consumer?” at a summer speaker series event Friday, June 11. Haigh will speak from 7 to 9 a.m. at The Grand Hotel at Bridgeport, located just off I-5 at the Durham Exit in Tualatin.
Presentation synopsis:
With all the hype these days about corporate social responsibility (CSR), we seem to enjoy finger pointing, blogging, and tweeting about unruly organizations and their failure to adhere to the law, ethical standards, and/or international norms. Caught up in these debates, however, we seldom think about how our own consumption patterns may actually harm the social good. So, how do we rationalize our conduct? What do we tell ourselves to justify recent purchases from organizations that we know do not practice socially responsible behavior?
Haigh will present a cross-cultural comparison of ethical consumer behavior. In exploring these issues, corporations’ ethical principles will be considered, but importantly the focus will be on each of us – the global consumer – and how we position ourselves as morally justifiable in our behaviors.
To read more and to register, go to the School of Business site. The cost to university students and employees is $10 (others pay $20), which includes a continental breakfast.