Rob Westervelt speaks on branding at event tomorrow
What are the secrets to unlocking a powerful brand in the marketplace? Rob Westervelt, executive vice president of enrollment and marketing at George Fox, will speak on the subject of branding at the Tuesday, June 23, Newberg meeting of the Christian Chamber of Commerce of the Northwest. The meeting runs from 7:30 to 9 a.m. at the Windrose Conference Center, 809 W. First St. The cost is a suggested $5 donation.
Four years ago, Westervelt helped the school build a brand that has seen its net revenues grow 21 percent during a time when most universities in George Fox’s category were experiencing significant declines. As part of the presentation, Westervelt will share insights into understanding how brands are developed and destroyed. His presentation aims to help those attending improve their company’s bottom line.
Westervelt’s expertise in brand development can be seen throughout Oregon through George Fox’s “Be Known†campaign and the development of the university’s football brand. He has a passion for working with business leaders to help them understand the powerful connections between business analytics, marketing and branding.
For more information, go to the Chamber’s website, cccnw.net, or call 503-928-8354.