Secrets to unlocking a powerful brand shared at Friday seminar
What are the secrets to unlocking a powerful brand? A free George Fox University-sponsored business seminar, “Branding and the Bottom Line,†will address the question on Friday, Jan. 23.
Hosted by the College of Business, the presentation features Rob Westervelt, executive vice president of enrollment and marketing at George Fox. Four years ago, Westervelt helped the university build a brand that has seen its net revenues grow 21 percent during a time when most universities in George Fox’s category were experiencing significant declines. The Winter Speaker Series event is scheduled from 7:30 to 9 a.m. at the Portland Center. Complimentary coffee and tea will be provided.
As part of the presentation, Westervelt will share insights into understanding how brands are developed and destroyed. By the end of the presentation, attendees will be equipped with the knowledge to improve their company’s bottom line.
To RSVP or to learn more, go to this link. Space is still available. More information is also available by contacting Jared Roth at 503-554-6179.