Deputy CEO of billion-dollar company gives lecture Feb. 22

The George Fox University community is invited to a business lecture on Friday, Feb. 22, from 9:30 to 11 a.m. in Canyon Commons Room 101.

This special lecture will be given by Ms. Phuong Uyen Tran, deputy CEO of Tan Hiep Phat (THP) and author of Competing with Giants: How One Family-Owned Company Took on the Multinationals and Won. Ms. Tran leads THP in procurement, marketing, public relations and programs on social responsibility, and is a strong supporter of family-owned businesses and women in entrepreneurship.

In a modern-day “David and Goliath” story, THP – Ms. Tran’s family’s Vietnamese green tea company – said no to Coca-Cola’s $2.5 billion buyout offer and subsequently flourished into a billion-dollar business. Highlighting the leadership qualities and values her family held onto while weighing Coca-Cola’s buyout offer, she will show how this decision propelled the company to strong global growth while still recognizing and adapting to local consumer preferences.

Questions? Contact Allie Duncan at aduncan@georgefox.edu.

This entry was posted on Monday, February 4th, 2019 at 3:12 pm and is filed under Newberg employee news, Newberg Undergraduate student news. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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