New business course offerings for the fall
Are you a business major looking for an upper-division course for next academic year? Are you a non-business major who might have a particular interest in a specific business topic?
The School of Business would like to highlight several new(er) courses that are being offered fall 2012:
ECON 485 – Environmental Economics
Students will explore the relationship between the economy and the environment. The efficient management of natural resources, impacts of pollution, and sustainability issues will all be considered. To account for economic growth concerns the scope of analysis includes both the developed and developing world. The primary objective of the course is to increase students’ understanding of policy-relevant, incentive-based solutions to environmental issues.
- Prerequisites: Either Econ 201 (Principles of Microeconomics) or ECON 202 (Principles of Macroeconomics), or permission of the Instructor
- Taught by Nate Peach
BUSN 303 – Personal Finance
This course is designed to prepare students to think critically about their relationship with money, develop their own personal financial philosophy and implement practical application of personal financial management. Topics include relationship with money, biblical financial foundations, budgets, loans, spending, housing, insurance, investments, and taxes.
- Prerequisites: None
- Taught by Ryan Halley
MKTG 485 – Consumer Engagement and Social Networking
Marketing is all about connecting … connecting with your customer, connecting with management, connecting with money (budget), and connecting with retail. What is our business? Who are our customers? What does the customer value? Consumer engagement is not a single source of contact but an ongoing “conversation” – developing brand positioning, leveraging user-generated content, and creating a word-of-mouth social audience, all resulting in customer loyalty and influencing behavior. The questions haven’t changed BUT how we tell the story has.
- Prerequisites: BUSN 110 (Intro to Business) and MKTG 260 (Principles of Marketing)
- Taught by Laurie Koehler, Consumer Campaigns Manager, Intel