Movers & Quakers
The integration of the marketing and advancement offices is resulting in a change of job titles and responsibilities for three individuals. Shari Scales is now the vice president for principal gifts; Fred Gregory has been tasked as the vice president of university engagement and will lead the university relations team; and Rob Westervelt will serve as the executive vice president for a new division called the Department for Advancement and Integrated Marketing (AIM), which will combine advancement, university relations and marketing into one division.
The reconfiguration will integrate the departments to allow for more collaboration and teamwork in developing fundraising campaigns, increasing the donor base and, ultimately, generating more gifts to the university. Admissions marketing will continue to be a focus of this department, as well.
Keith Schneider, formerly an area coordinator, will assume the role of director of housing, a position held previously by Tim Goodfellow.