Category Archives: Marketing

New Business Databases: MyBestSegments and Simmons Oneview

Two new databases available through George Fox Libraries offer insight into consumer opinions, buying habits and demographics:  MyBestSegments and Simmons OneView.  Both are widely used in the marketing industry and will be of interest to business students of all levels, … Continue reading

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Harvard Business Review cover story: “Advertising Analytics 2.0”

Cover story in the March 2013 issue: Nichols, W. (2013). Advertising Analytics 2.0. Harvard Business Review, 91(3), 60-68.   Abstract:  Most marketers think they know how their advertising affects consumer behavior and drives revenue. They correlate sales data with a … Continue reading

Posted in Business, Marketing | Comments Off on Harvard Business Review cover story: “Advertising Analytics 2.0”