{"id":48375,"date":"2017-10-11T14:02:11","date_gmt":"2017-10-11T22:02:11","guid":{"rendered":"http:\/\/blogs.georgefox.edu\/ennounce\/?p=48375"},"modified":"2017-10-11T09:02:17","modified_gmt":"2017-10-11T17:02:17","slug":"corporate-executive-speak-branding-purpose","status":"publish","type":"post","link":"https:\/\/blogs.georgefox.edu\/ennounce\/2017\/10\/11\/corporate-executive-speak-branding-purpose\/","title":{"rendered":"Corporate executive to speak about &#8216;Branding with a Purpose&#8217;"},"content":{"rendered":"<p>What do Amazon, IBM, Proctor &amp; Gamble, Coca-Cola, Disney and Dove have in common? They embrace purpose-driven branding \u00e2\u20ac\u201c a business model that defines success by financial performance\u00c2\u00a0<strong>and<\/strong> making a positive impact on the world.<\/p>\n<p>At the next College of Business Industry Insiders event, come hear from corporate executive Mike Van Wyk as he explains why the most powerful brands of the future will be those that drive the most meaningful social change.<\/p>\n<p>Save the date for <strong>Wednesday, Oct. 25<\/strong>, from <strong>noon to 12:50 p.m.<\/strong> in Canyon Commons 103. Come enjoy a free lunch and hear from this expert in consumer understanding and brand building.<\/p>\n<p>Contact <strong>Colleen Sump<\/strong> (<a href=\"mailto:csump@georgefox.edu\">csump@georgefox.edu<\/a>) with questions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do Amazon, IBM, Proctor &amp; Gamble, Coca-Cola, Disney and Dove have in common? They embrace purpose-driven branding \u00e2\u20ac\u201c a business model that defines success by financial performance\u00c2\u00a0and making a positive impact on the world. At the next College of Business Industry Insiders event, come hear from corporate executive Mike Van Wyk as he explains [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,23],"tags":[],"class_list":["post-48375","post","type-post","status-publish","format-standard","hentry","category-newberg-employee","category-newberg-student"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate executive to speak about &#039;Branding with a Purpose&#039; - The Daily Bruin<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate executive to speak about &#039;Branding with a Purpose&#039; - The Daily Bruin\" \/>\n<meta property=\"og:description\" content=\"What do Amazon, IBM, Proctor &amp; Gamble, Coca-Cola, Disney and Dove have in common? 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