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Some years ago I was employed in marketing at a large graphics company. I spent many days working in a trade show booth, promoting our products around the country. I was moderately successful, with a friendly smile and the information necessary to answer questions. The purpose was to build our client database, affirm current customers and highlight new products – and if someone wanted an item – to sell some inventory. Then a new CEO came on the scene.
He demanded that we sell enough product at trade shows to fund salaries for the four of us who usually attended. I was terrible at this, and floundered in selling until one of the owners came with me for a particular trade show. He set up a roll of “butcher paper” in the booth, and as each person came by with questions about product or price, they were received with an explanation and a diagram on the butcher paper. Sometimes he would write only the price while at other times, an illustration. But he always “jotted” while he spoke and it communicated wonders! Sales at the booth doubled when we began writing “on the back of the napkin!”
My church – KCC – is in the midst of a vision of beginning a satellite campus. I’ve illustrated the what, how much, how, when and why on these napkins.
1. It began with an idea to plant a church in Wyoming City, a suburb of Kentwood. The idea was developed and we felt that we would need to invest 1.6 million dollars and move 125 of our current members to the new campus.
2. We would begin hiring a campus pastor 5 months before the campus launch. He would develop this new group of 125 volunteers from KCC in our gym, as an incubator church – getting acquainted with each other and with the idea of watching the message on video. We would purchase a building and re-fit it for church services and ministries during the next few months, with a launch planned for October, on the 33 anniversary of KCC.
3. The vision of the church satellite was to create a community/church that would reach into the neighborhood through community development, lead others to an understanding of faith in Christ and become the training ground for future campus leaders/pastors for future satellite ministries.
As of May 22, we had received gifts of more than 1.6 million dollars, have placed an offer on a building, recently hired a campus pastor, have a list of about 60 members who will become part of the challenge and are on our way to launching this new venue of KCC in October of this year.
(Back of the Napkin – Dan Roam)