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<\/a>First and foremost, Galloway pulled no punches in this book, which isn\u2019t surprising when you look at his work. He\u2019s a professor of Marketing in the NYU Stern School of Business, where he\u2019s been since 2002.[1]<\/a> He also regularly blogs at profgalloway.com and you can even join his email list, lovingly entitled \u201cNo Mercy\/No Malice\u201d[2]<\/a> No only is he a professor and prolific blogger, he has been involved in the founding of three companies, during one of which he developed the \u201cDigital IQ Index\u201d which assess and ranks over 700 brands across different spheres of influence.[3]<\/a> Oddly enough, for a man who uses a plethora of (albeit well-played) curse words, one of the things he\u2019s most famous for is his \u201cAlgebra of Happiness\u201d video. In this youtube, he goes through his own personal philosophy of what creates happiness. While he is a proclaimed atheist, he recognizes the finite nature of life and he says it focuses him more on the things that matter \u2013 relationships.[4]<\/a><\/p>\n<\/p>\n
While there\u2019s plenty of polarizing opinions on Galloway himself, most reviews articulate that this book is a refreshing read. It\u2019s a no-nonsense call to arms for the folks who were already skeptical of \u201cThe Four\u201d, as he calls them, but it also is an easy and entertaining read for those who aren\u2019t as familiar with the major critiques each company bears. While he was clearly open about his opinions, Galloway is also quite candid with his own failures. I appreciated the admission of his failure on the Board at the New York Times,[5]<\/a> as well as his many admissions of personal and professional failures on the way to success.<\/p>\n <\/p>\n To be honest, I\u2019m not totally sure why I fell so hard for this book. This book connects in no way to my research, and I even struggled with what to write this week. I guess I just feel like it was an entertaining read. I ended up reading large chunks of it aloud to my husband. It created much conversation (this is very much my husband\u2019s world) around how we utilize technology, how we parent with technology, and our own general sense of happiness with technology. Galloway encouraged me to slow down, learn to be deeply engaged by a book again, connected me with my spouse, and made me re-evaluate my browser tabs. All with a lovely curse word here and there.<\/p>\n <\/p>\n _______<\/p>\n [1]<\/a> https:\/\/www.stern.nyu.edu\/faculty\/bio\/scott-galloway<\/a><\/p>\n <\/p>\n [2]<\/a> https:\/\/www.profgalloway.com\/<\/a><\/p>\n <\/p>\n [3]<\/a> https:\/\/www.stern.nyu.edu\/faculty\/static\/cv\/cv_sgallowa_20110722.pdf<\/a><\/p>\n <\/p>\n [4]<\/a> https:\/\/www.youtube.com\/watch?v=qMW6xgPgY4s#action=share<\/a><\/p>\n <\/p>\n