{"id":20562,"date":"2018-11-28T21:32:29","date_gmt":"2018-11-29T05:32:29","guid":{"rendered":"http:\/\/blogs.georgefox.edu\/dminlgp\/?p=20562"},"modified":"2018-11-28T21:32:29","modified_gmt":"2018-11-29T05:32:29","slug":"maybe-the-video-will-help","status":"publish","type":"post","link":"https:\/\/blogs.georgefox.edu\/dlgp\/maybe-the-video-will-help\/","title":{"rendered":"Maybe the Video will Help…"},"content":{"rendered":"

I think you have to watch some of Scott Galloway\u2019s videos in order to really enjoy his book.\u00a0 It helps you hear his voice and understand the tone and tempo of his writing.\u00a0 Galloway, a serial entrepreneur and NYU Stern School of Business professor also runs his own \u201cbusiness intelligence\u00a0<\/em>(fancy term for research) firm that has grown to 140 people in seven years.\u201d<\/a>[1]\u00a0It is called L2.<\/p>\n

His popular Winners & Losers<\/em>YouTube video series are watched by millions<\/em>of viewers around the world.\u00a0 One is called The Algebra of Happiness<\/em>and is worth 10 minutes of your time.\u00a0 It is listed here: https:\/\/www.youtube.com\/watch?v=qMW6xgPgY4s<\/a><\/p>\n

Scott Galloway can be caustic and direct, but he presents material that is meticulously researched (by his L2 associates) and comes across as authentic and honest.<\/p>\n

In The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google<\/em>, Professor Galloway expounds on the themes and insights that he has been teaching, talking about and researching for years.\u00a0 The main purpose of the book is to show how these top 4 global companies dominate their respective markets, and how they progressively creep into other arenas as well.<\/p>\n

This is not the doting hagiography of a tech fan.\u00a0 Nor is it a Luddite\u2019s lament about the future of the world.\u00a0 Galloway seeks to explain how these Four companies operate, to critique their overreach, but also to help readers figure out how to maneuver and live within the world as it is and as it is becoming.<\/p>\n

One reviewer points out that, \u201cthe author isn\u2019t afraid to question the actions of our tech deities, some of which have become increasingly questionable (if still legal).\u201d<\/a>[2]\u00a0 Galloway levels direct criticism at the business practices of these Four companies, at tenured university professors, and at mediocrity in general.<\/p>\n

Indeed, Scott Galloway is not a neutral player as he writes this book. \u00a0He almost basks in the ways that the Four have affected him personally.\u00a0His first company essentially tried to imitate Apple.\u00a0 It was \u201ca brand strategy firm\u2026 helping consumer brands mimic Apple.\u201d<\/a>[3]\u00a0 Another of his companies was \u201cslowly bled to death by Amazon.\u201d<\/a>[4]<\/p>\n

This book is not an exhaustive history of how these companies started, developed and gained their position.\u00a0 Instead, it is full of analysis as well as future-casting about the affect that these Four companies will have in the future.<\/p>\n

He writes, \u201cthe real reasons Amazon is kicking the collective asses of its competition\u2014and its likely ascent to a trillion dollars in value\u2014are different.\u00a0 Similar to the other Four, Amazon\u2019s rise rests on its appeal to our instincts.\u201d<\/a>[5]<\/p>\n

He means that we should not bet against human nature, and that each of these Four essentially plays to our own basic instincts.\u00a0 Whether it is to be acquisitive, knowledgeable, popular, cool, or cutting-edge.<\/p>\n

One of Galloway\u2019s instincts, as a business person and professor of business, is toward helping people succeed, and make money in the business world.\u00a0 He writes, \u201cI hope the reader gains insight and a competitive edge in an economy where it\u2019s never been easier to be a billionaire, but it\u2019s never been harder to be a millionaire.\u201d<\/a>[6]<\/p>\n

For those readers who are not motivated by the \u201calmighty dollar\u201d, or by success by the world\u2019s standards, there is still much to commend this book.\u00a0 In chapter 10, he walks through advice and strategies for people who want to develop themselves in order to succeed in the marketplace.\u00a0 It is striking how similar much of this material is to other recent books such as A Failure of Nerve<\/em>and The Leadership Mystique<\/em>.<\/p>\n

He writes, \u201cExcellence, grit, and empathy are timeless attributes of successful people in every field..\u201d<\/a>[7]\u00a0 And then goes on to say, \u201cNothing is more important than emotional maturity<\/em>\u2014especially for people in their twenties, in whom this quality can vary widely.\u201d<\/a>[8]<\/p>\n

In another echo that is heard across the genre of business\/leadership books, Galloway references Daniel Goleman, \u201cwho popularized the term emotional intelligence, found measurable business results at global companies led by individuals who demonstrate self-awareness, self-regulation, motivation, empathy, and social skills.\u201d<\/a>[9]<\/p>\n

It is these later chapters where he is writing for an audience of college students or people trying to make wise decisions for their lives that I resonated with most.\u00a0 The focus on self-awareness, self-regulation, motivation, empathy and social skills is the cross-over character building that leaders in the church and non-profit world also seek.<\/p>\n

<\/a>[1]Scott Galloway,\u00a0The Four: The Hidden Dna of Amazon, Apple, Facebook, and Google<\/em>\u00a0(New York: Portfolio\/Penguin, 2017), 232.<\/p>\n

<\/a>[2]Phil Simon, review of\u00a0The Four: The Hidden Dna of Amazon, Apple, Facebook, and Google<\/em>, by Scott Galloway,\u00a0Huffington Post<\/em>, October 16, 2017, Book Reviews,\u00a0https:\/\/www.huffingtonpost.com\/entry\/book-review-the-four-by-scott-galloway_us_59e4d07ee4b02e99c583587d<\/a>.<\/p>\n

<\/a>[3]Scott Galloway,\u00a0The Four: The Hidden Dna of Amazon, Apple, Facebook, and Google<\/em>\u00a0(New York: Portfolio\/Penguin, 2017), 11.<\/p>\n

<\/a>[4]Scott Galloway,\u00a0The Four: The Hidden Dna of Amazon, Apple, Facebook, and Google<\/em>\u00a0(New York: Portfolio\/Penguin, 2017), 11.<\/p>\n

<\/a>[5]Scott Galloway,\u00a0The Four: The Hidden Dna of Amazon, Apple, Facebook, and Google<\/em>\u00a0(New York: Portfolio\/Penguin, 2017), 14.<\/p>\n

<\/a>[6]Scott Galloway,\u00a0The Four: The Hidden Dna of Amazon, Apple, Facebook, and Google<\/em>\u00a0(New York: Portfolio\/Penguin, 2017), 12.<\/p>\n

<\/a>[7]Scott Galloway,\u00a0The Four: The Hidden Dna of Amazon, Apple, Facebook, and Google<\/em>\u00a0(New York: Portfolio\/Penguin, 2017), 232.<\/p>\n

<\/a>[8]Scott Galloway,\u00a0The Four: The Hidden Dna of Amazon, Apple, Facebook, and Google<\/em>\u00a0(New York: Portfolio\/Penguin, 2017), 233.<\/p>\n

<\/a>[9]Scott Galloway,\u00a0The Four: The Hidden Dna of Amazon, Apple, Facebook, and Google<\/em>\u00a0(New York: Portfolio\/Penguin, 2017), 234.<\/p>\n","protected":false},"excerpt":{"rendered":"

I think you have to watch some of Scott Galloway\u2019s videos in order to really enjoy his book.\u00a0 It helps you hear his voice and understand the tone and tempo of his writing.\u00a0 Galloway, a serial entrepreneur and NYU Stern School of Business professor also runs his own \u201cbusiness intelligence\u00a0(fancy term for research) firm that […]<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[1411],"class_list":["post-20562","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-scott-galloway","cohort-lgp8"],"acf":[],"_links":{"self":[{"href":"https:\/\/blogs.georgefox.edu\/dlgp\/wp-json\/wp\/v2\/posts\/20562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.georgefox.edu\/dlgp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.georgefox.edu\/dlgp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.georgefox.edu\/dlgp\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.georgefox.edu\/dlgp\/wp-json\/wp\/v2\/comments?post=20562"}],"version-history":[{"count":1,"href":"https:\/\/blogs.georgefox.edu\/dlgp\/wp-json\/wp\/v2\/posts\/20562\/revisions"}],"predecessor-version":[{"id":20563,"href":"https:\/\/blogs.georgefox.edu\/dlgp\/wp-json\/wp\/v2\/posts\/20562\/revisions\/20563"}],"wp:attachment":[{"href":"https:\/\/blogs.georgefox.edu\/dlgp\/wp-json\/wp\/v2\/media?parent=20562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.georgefox.edu\/dlgp\/wp-json\/wp\/v2\/categories?post=20562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.georgefox.edu\/dlgp\/wp-json\/wp\/v2\/tags?post=20562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}