To support his point, Elliott included the writings on social theory by authors: Anthony Giddins, Zygmunt Bauman, Jurgen Habermas. \u00a0An article entitled, \u201cFive Contemporary Theorist of Modernity,\u201d shared by Supriya Guru, as well discussed the views of authors: Anthony Giddins, Zygmunt Bauman, and Jurgen Habermas on industrialism rather than socialism. The article addresses the social theory stating, \u201cthere are a good number of sociologists working to develop this viable theory that modernity goes beyond Industrialization.\u201d[1]<\/a> \u00a0Both the book and the article reference McDonalization, and its impact on industrialism and social society. The article stated that \u201cModernity, according to Ritzer, is rationality. It is the prime characteristic of contemporary society. McDonaldization is an example of hyper-rationality. Credit card and fast food are also examples of hyper-rationality. \u2026\u201d[2]<\/a>\u00a0 Elliott (24), states that McDonaldization is globalization, the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society.” \u00a0McDonald’s has changed the way society accept fast food through their handling of “efficiency, calculability, predictability, and control” (36). \u00a0 In addressing how the industries affect traditions, he states, “Postmodernism was the answer to an unstoppable universal consumerism” (253). \u00a0It “consists in profound social transformations associated with the transcendence of the modern” (286). \u00a0He \u201clabeled it as\u00a0schizoid desire, simulated media culture, global capitalist transformation, and liquid sociality\u201d (253).<\/p>\n History documents society\u2019s transition from years of oppression of minorities having little to no rights to having civil rights, women having gender equality, and sexual orientation receiving acknowledgment. In, addition, there are animal rights and immigration rights.<\/p>\n Our social and industrial culture transforms quickly in the technology area. The cell phones and computers Christianity has experienced transitions from tradition to radical, scandalous worship. Traditional church buildings with the church bells, hanging Jesus, baptism pools, and alter tables, no longer but large auditoriums with some resembling sports arenas with no reference to Christian artifacts. Traditional worship service songs: hymns, spirituals, and gospel by choirs transitioned to contemporary, praise and worship by praise teams. Ministers were wearing robes to preach transitioned to wearing jeans. Many traditional Christians challenged the new ways of worship having no scriptural base as in the earlier years when the organ, guitars, and drums were introduced to the church.<\/p>\n Postmodernism seems to be radical when first introduced, but as quickly as our society advances to meet the universal consumerism, it is then viewed as modernism.<\/p>\n ______________________<\/p>\n![\"2016-09-24](\"http:\/\/dminlgp.com\/wp-content\/uploads\/2016\/11\/2016-09-24-16.43.51.jpg\")
<\/a>I must\u00a0admit that my young grandson and I are avid supporters of McDonalds. I sent him a picture of McDonalds in London.<\/p>\n<\/a>are forever evolving. Society demanding my GB, faster Ram memory, games, emails, and globalization. The industry is trying to maintain quality, sustain the desires of social needs and predict the universal consumerism needs. Society has moved from making a meal at home to microwave and fast foods. We have transformed computers as a written <\/a>communication to included visual communication. Have you realized we are in the Jetson\u2019s culture? The Jetson animated cartoon has a major impacted our technology. Their lives included, rocket backpack, moving stairs, microwave, video watch, virtual communication, elevators, and robots cleaning homes.<\/p>\n