Target Commercials Feature George Fox Campus

Target recently filmed a series of commercials on and nearby the George Fox University campus, and the first five just hit YouTube. Two of the quick-hitting and humorous spots feature Pennington Residence Hall, while one was shot in Le Shana Residence Hall and another in Winters Apartments. A fifth and final spot takes place on nearby 2nd Street.

Each of the Wieden+Kennedy-produced commercials closes with the tagline “everything you need for college.” After watching the ads, however, more than a few GFU students and alums might have found themselves a bit confused thanks to some pretty major changes that were made to the dorm rooms. In one commercial Pennington’s trademark pullout beds have been replaced, while in another Pennington room sheet rock was used to cover the concrete walls. And, in perhaps the most confusing addition, a kitchen sink and counter was placed in the middle of a Winters Apartments room. Seven additional commercials were shot, but there’s no word yet on how many will be released.

View all five videos on our Facebook page.

Worms!

Clyde Thomas, the director of Plant Services here on campus, has worms. Lots of them. In fact, he’s got about 80 pounds of the creepy-crawlers right now, and his goal is to amass 3,000 pounds of these garbage-eating creatures.

The new vermicomposting program will serve two main purposes: First, food waste from Bon Appetit, the food service company at George Fox, will go into compost bins where the worms live. They feed on the leftover food, digest it and leave behind nutrient-rich castings (worm manure). Second, the castings will help fertilize the athletic fields, which will reduce the amount of synthetic chemicals, which will in turn reduce the university’s carbon footprint.

The worms get to feast, waste gets reduced and the fields get fertilized naturally. Win-win-win.

Thomas enlisted the help of George Fox students to help with the worm herding. About 20 compost bins will be placed around campus, each with about three pounds of worms. Every three months, worm populations can double. As the compost colony grows, Thomas will place them in larger bins until he reaches his desired 3,000 pounds, which should take about 18 months.

Thomas empties a bucket of compost and worms to separate them into smaller containers for students to place in bins located around campus.

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