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Category Archives: Business
Harvard Business Review cover story: “Advertising Analytics 2.0″
Cover story in the March 2013 issue: Nichols, W. (2013). Advertising Analytics 2.0. Harvard Business Review, 91(3), 60-68. Abstract: Most marketers think they know how their advertising affects consumer behavior and drives revenue. They correlate sales data with a … Continue reading
Get Company Statistics Quickly with ReferenceUSA
Ever wonder how many people work at your nearby burger joint? Or how many Starbucks coffee shops there are in Portland? The perfect source for this type of information is the database ReferenceUSA. With a clean and user-friendly interface, ReferenceUSA … Continue reading
Posted in Business, Databases, Statistics
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Big Mac Index
The Economist: Markets and Data http://www.economist.com/markets/ The Economist has those with a sweet tooth for quantitative data and analysis well-covered on their Markets and Data website. The first place most visitors will want to visit is the “World Markets” area. … Continue reading
Economist
The Economist: Audio and Video http://audiovideo.economist.com/ The audio and video segments of the Economist online are plentiful, and free. There is no need to register to start listening or watching. Furthermore, there is a very handy feature that allows a … Continue reading
Posted in Audio, Business, International, News, Politics, Video
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Economics Working Papers
Economics Working Papers in Oxford http://www.economics.ox.ac.uk/index.php/papers/series/ As the home of one of the world’s strongest economics departments, it stands to reason that the working paper series at Oxford University would also be quite impressive. It is, and economists, policy analysts, … Continue reading
Posted in Business, Economics, Environment, Political Science
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Oxford Business Handbooks Online
Oxford Business Handbooks Online is now available from GFU Libraries. Oxford Handbooks in Business & Management bring together the world’s leading scholars to discuss research and the latest thinking in a range of major topics in business and management. Containing … Continue reading
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Business Video Collection
Business Source Complete now includes a business video collection with 55 videos from the Harvard Business School Faculty Seminar Series. The series features video lectures from renowned professors and experts at the Business School. All lectures are captured from executive … Continue reading
Posted in Business, Databases, EBSCO, Video
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Key Business Ratios
New database: Key Business Ratios (Dun & Bradstreet) Key Business Ratios help you understand the true performance of a company by benchmarking it against its industry peers. The KBR has 14 key business ratios covering all critical areas of business … Continue reading
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Best business books 2008
BusinessWeek has published its list of best business books for 2008.
Posted in Books, Business
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Business Source Complete
Business Source Complete is another database that is available through the GFU libraries. It covers nearly 3,000 full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. So far, 1,184 journals have searchable cited … Continue reading
Posted in Business, Databases, Economics, Journals
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