Guest Mike Van Wyk speaks on ‘Purpose-Driven Branding’ on Oct. 25
Save the date for one month from today (Oct. 25) to hear the renowned Mike Van Wyk speak on the subject “Purpose-Driven Branding.” He will speak as a guest of the College of Business and Business Leadership Society. The event begins at 7 p.m. in Room 155 at the Portland Center.
Van Wyk is an expert in consumer understanding and brand building with 20 years of outstanding business results. He began his career at Procter & Gamble, where he created business-driving insights in beauty care and health care and led the global research applications of behavioral science and advanced analytics. Mike currently resides in the Los Angeles area, where he is VP of customer research and insights for Capital Group, the parent company of American Funds and the most trusted financial services company in the U.S.
We will serve coffee and desserts. The event is free, but please register at this link or email Ashley Walker at awalker@georgefox.edu.