– 36 cardboard iMac boxes, packing tape and ingenuity created a viral photo viewed millions of times
– A subsequent YouTube video was viewed more than 250,000 times and featured on CBSNews.com
Updated Aug. 12, 2015
For more than a year, George Fox University systems administrator Mike Campadore had an idea and 34 iMac boxes stored in the back of an engineering classroom. When the dean of the engineering school asked why he didn’t recycle them and clear up the space, he merely said he was saving them for a project.
When more computers arrived in July for a new computer lab, Campadore finally had the boxes he needed to make his “iWheel.” He had estimated it would take 38 boxes to create the perfect wheel, but when he taped together the two sides, he discovered the number was 36.
On his first attempt, he left the Styrofoam inside the boxes, but it made the wheel too heavy. Even without the extra weight, he estimates the finished product weighs 130 pounds and is nearly nine feet tall.
Finally, on Friday, July 31, Campadore asked IT coworker Rich Bass to help him complete the wheel. The two then rolled it out onto the campus quad and made a call to the university marketing department, which sent a photographer. The initial Facebook post was successful, but when a former student shared the image on Reddit the iWheel quickly rose to the top of the popular website’s homepage and went viral. Within a matter of hours the photo had been viewed 3.4 million times on Imgur, was trending on Tumblr, was posted on Twitter by Chris Espinosa (well-known as Apple’s longest tenured employee) and retweeted more than 8,000 times …